Comments on: Cleantech the new internet yet? http://outsidetheherd.com/2008/09/01/cleantech-the-new-internet-yet/ Investing, entrepreneurship, music, reading, life. Sometimes it's better off the beaten path. Mon, 12 Jul 2010 01:50:46 +0000 hourly 1 http://wordpress.com/ By: FN http://outsidetheherd.com/2008/09/01/cleantech-the-new-internet-yet/#comment-2 FN Fri, 05 Sep 2008 15:23:33 +0000 http://outsidetheherd.wordpress.com/?p=9#comment-2 Another leading indicator is to "size" the market potential and assess the "willingness to pay." At the most recent G8 summit held in July 2008, there was a <a href="http://en.wikipedia.org/wiki/34th_G8_summit#Climate_change" rel="nofollow">non-binding agreement</a> to cut carbon emissions by 50% by 2050. While it's non-binding, it does hint at a willingness to invest or at least consider it. This is hard to estimate...we could be off by 10 years easily on this prediction. Regarding the size of the market, the International Energy Agency did an estimate of what it would cost to reduce emissions by 50% by 2050 and their answer is $45 trillion, which is a little over 1% of global GDP over the period. The <a href="http://www.scribd.com/doc/5534059/IEA-Energy-Technologies-for-a-Low-Carbon-Future" rel="nofollow">IEA report</a> is no TED presentation, but it's worth reading nonetheless. I'm not sure if 1% of GDP is "bigger than the Internet" but it's certainly in the ballpark... Another leading indicator is to “size” the market potential and assess the “willingness to pay.”

At the most recent G8 summit held in July 2008, there was a non-binding agreement to cut carbon emissions by 50% by 2050. While it’s non-binding, it does hint at a willingness to invest or at least consider it. This is hard to estimate…we could be off by 10 years easily on this prediction.

Regarding the size of the market, the International Energy Agency did an estimate of what it would cost to reduce emissions by 50% by 2050 and their answer is $45 trillion, which is a little over 1% of global GDP over the period. The IEA report is no TED presentation, but it’s worth reading nonetheless.

I’m not sure if 1% of GDP is “bigger than the Internet” but it’s certainly in the ballpark…

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